Welcome to the world of Pure Gold Jewellers. We are exactly what our name suggests! \r\nStarted in 1989 by Mr. Firoz Merchant, Pure Gold Jewellers upholds an aim to serve its customers, Jewellery par excellence with continuous innovation and unmatched quality.\r\n\r\nBeginning with conquering the Dubai gold Jewellery market, we aim to go global with our astonishing and elegant jewellery designs.\r\n\r\nWith our sincere passion for the industry, we created a people’s brand that they can trust. Going from one store to now an expanded retail market, we have come a long way and there’s a long way to go. We also serve our customers by offering diamond and gold jewellery through our online shops. \r\nRanging from Dubai to Abu Dhabi, we're operational across the UAE with our exquisite gold Jewellery online and in stores. Gold Jewellery like gold rings, gold bangles are all yours to explore in our gold shops in Dubai and the rest of the world with our new gold & diamond Jewellery online! Diamond jewellery is every woman’s favorite, so our ranges include graceful diamond rings, diamond earrings, and diamond necklaces with exquisite designs that we’re sure you’ll love!\r\n\r\n\r\nIf you are looking for gold and diamond jewellery in Dubai or gold Jewellery in Abu Dhabi or diamond jewellery online from any part of the world, we would love to add to your beauty. Fall in love with the luxury jewellery experience at Pure Gold Jewellers with the designs of your dreams.

Mr. Firoz Merchant\r\nChairman Pure Gold Group Pure Gold Jewellers is the realization of a dream and fulfilment of a vision: to create a brand that consistently delights the customer with excellence and innovation. It all began in 1989 when my idea took shape as the first Pure Gold Jewellers store. By combining the latest designs, extensive retail experience, and a range of innovative concepts, today, Pure Gold Jewellers has become a leading jeweller in the Middle East and Asia.\r\n\r\nPure Gold Jewellers currently operates as the exclusive and sole retailer for gold and diamond jewellery at several Duty-Free locations across the Middle East and Asia, including all terminals at the Abu Dhabi Duty-Free, Kuwait Duty-Free, Jordan Duty-Free while being a valued supplier at the Dubai Duty-Free. This is in line with our vision of becoming the leading jeweller in the travel retail sector in the Middle East, Asia and Africa. We aim to open over 25 duty-free locations across the world within a short span of time.\r\n\r\nThe core expertise of Pure Gold Jewellers has always been to provide luxury products at value prices with world-class service. Under the able leadership of our CEO, Mr. Amran Iqbal of La Moda, we have recently added a new venture into the new space – luxury Sun wear. Established in mid-2008, La Moda Sunglasses is a retail chain of boutique stores, dedicated to luxury sunglasses. It offers a wide selection of more than 50 leading international brands under one roof. \r\n\r\nFerrari, Ray Ban, Emporio Armani, Chopard, Christian Dior, Carrera and Gucci are only some of the leading names that represent the international standing of the La Moda Sunglasses experience.\r\n\r\nOur commitment ensures that the legacy of Pure Gold Group continues to grow and achieve unprecedented success. Today, it enjoys the status of being a leading company in the Middle East, Asia and Africa.\r\n\r\nThis success has been achieved with the loyalty of our customers, teamwork, unity, vision and the guidelines of the eminent leaders of the countries and systems which helped us become organized. We expect similar co-operation in the future to help us achieve new milestones.\r\n\r\nYes, we have come a long way; but for us, the journey has just begun.\r\n\r\nExcellence and innovation are the two pillars upon which Pure Gold Jewellers has been built. As a market leader in this trade for the past two decades, we have shown the way forward by becoming the first jewellery retailer to gain ISO certification in the year 2002 and the first and only jeweller to be awarded World Diamond Mark.\r\n\r\nThe 'Star Performer' award for outstanding levels of customer satisfaction is a sparkling testimony to our proficiency. Pure Gold Jewellers has also been the recipient of the ""Best Service Performance Brand"" award in the large business category for six years - 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 and 2014-2015, under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development. The company also topped in the 'Best Customer Service’ category in the UAE jewellery sector in an annual study by the international consultancy, Ethos Consultancy, for the years 2009 and 2010. Pure Gold Jewellers won the Best Consumer Friendliness Index award in 2014 from the Commercial Compliance and Consumer Protection (CCCP) division in the Department of Economic Development, Govt. of Dubai.\r\n\r\nPure Gold Jewellers has also been consistently ranked as the Superbrand by the UAE Superbrand Council for six consecutive years from 2009 to 2014.\r\n\r\n \r\n\r\nPURE SELECTION\r\nOur portfolio consists of a wide range of exclusive brands – Jewellery crafted from gold, diamonds, pearls, and many other precious and semi-precious stones. We also have product ranges from long-established Italian designers who have captured the imagination of Europeans for decades. Our collections are created to attract a diaspora of customers, irrespective of which part of the world they come from.\r\n\r\nFor the first time ever, unique benefits are a part of every piece of jewellery purchased from us. We provide:\r\n\r\n \r\n\r\nPURE QUALITY\r\nWe source our precious gems and metals from the most reliable suppliers, so we’re able to offer conflict-free jewels of the highest grade, with a certificate of genuineness.\r\n\r\n \r\n\r\nPURE VALUE\r\nWe constantly monitor our competitors’ prices and match ours to offer you the most competitive rates, at all times.\r\n\r\n \r\n\r\nPURE SERVICE\r\nWe’ve been recognized as the ‘Best Performance Brand’. That’s because we deliver the highest quality of service to customers from all walks of life.\r\n\r\n \r\n\r\nPURE PEACE OF MIND\r\nWe offer unique lifetime exchange terms and free lifetime repair against manufacturing defects. We thus ensure that the benefits, which come with our jewellery, are as exceptional as the jewellery itself.\r\n\r\n \r\n\r\nPURE GROWTH\r\nThe Pure Gold Jewellers journey started in 1989 from Dubai, UAE and has since then emerged as a leading integrated diamond and jewellery manufacturer and retailer in the Middle East, Asia and Africa.\r\n\r\n \r\n\r\nPURE OPPORTUNITY\r\nIn the near future, the Pure Gold Group will cover a wide variety of sectors, including the largest and most recognized names in fashion, home style, fitness, food and beverages. The future looks extremely exciting and clearly spells 'Pure Opportunity' for us. We are constantly looking ahead to growth and success. And as has been our tradition, we continue to make it happen, every single moment.\r\n\r\n\r\nPIECE OF YOU\r\nAmreen Iqbal is an active member of Pure Gold Jewellers Group for over 10 years and is currently positioned as the Director of Corporate Communications and Designing. She has also independently commenced her own entity ""Piece of You"" personalized jewellery under the umbrella of ""Pure Gold Jewellers

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Bridal Jewellery

Minilistic Jewellery

Bangle

Wedding Rings

Location